From 2003 until 2006, Marilyn
booked extraordinary locations for
six multi-million dollar Campbell Soup promotions for
Just by going
to Mysoup.com, kids up to age 15 could enter to win a stay in Souper Star Mansion,
a Malibu mansion customized for mad fun. The winner stayed at the
property for one week with three friends and the winner's
parents or guardian - and of course the butler, maid and chef!
The program was
so successful that they followed up the following year with Souper Star Castle,
a week of royal ruckus for a young king or queen in an
English castle. The year after that with a private tropical
called Souper Star
Island in the Caribbean. An industry magazine
reported that Campbell had
spent over $450 million by the time they reached the third promotion.
effort was spared to turn these locations into the ultimate fun
experience for the lucky winners. Marilyn provided Campbell and its
marketing companies, Ryan Partnership in the U.S. and AccuMark
Communications in Canada, with these Grand Prize locations...